Today we are happy to announce a complete rebranding of Ormr. The need for a different name became apparent as we were talking about Ormr to the press, the social media, and to new users in general. While “Ormr” is a unique name that works reasonably well in print, it is very difficult to convey in speech, being both quite tough to pronounce and to recognize.
So today, after a long and thoughtful selection process, we are renaming Ormr to Bloom. This also means that the cutesy red dragon that was associated with the name has to go, and we have a new logo to replace it. We hope that this name change will help Bloom grow faster and reach a larger number of users more quickly – which is, after all, the ultimate purpose of any application.
Please let us know if you have any thoughts, questions, or comments – as always, we would be more than happy to answer them. :)